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Free Course Preview

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Free Course Preview: Web Persuasion Made Simple

 

Course Time: 6 Hours

Includes:

Registration Fee: US $350 *

Info Fee discounts are offered to certain professional society members and students, please click to Email> us for details

Includes:

Digital course completion certificates are downloadable upon course completion

Course Description

D 20: Web Persuasion Made Simple

This course is aimed at small web business owners and web site developers with limited training in designing for the User eXperience. It addresses one of the key aspects of the User eXperience of eCommerce and other web sites: the use of persuasive design to encourage visitor engagement and improve your success meeting site goals.

Improving your persuasive design means that:

Skills taught

Upon completion of this course, students will:

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Recommended Prerequisites

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OUXI Curriculum Prerequisites:

Alternative Skill Set Prerequisites:

Course Discussion Group

Tip Course discussion group becomes accessible after course registration and during attendance

Course Outline

Web Persuasion Made Simple

Framework (30 minutes)  
  Definition of persuasive design
  Elements of persuasive design
  Steps in persuasive design
Step 1 (50 minutes)
  Learning principles & guidelines of persuasive design
EXERCISE (30 minutes)
  Which designs are more persuasive?
Step 2 (30 minutes)
  Understanding your customers: profiling & psychographics
Step 3 (30 minutes)
  Identifying customer expectations, motivation, incentives, consensus, risk, anxiety
Step 4 (30 minutes)
  Learning to use a proprietary persuasive design toolset
Step 5 (60 minutes)
  Incorporating principles and requirements into your design
EXERCISE (45 minutes)
  Practicing using the tools on your (or an example) site
Step 6 (40 minutes)
  Measuring success: metrics & testing
Summary (15 minutes)

 

Curriculum Context

Title: Web Persuasion Made Simple
Course #: D 20
Tracks: Small Web Business Owner; Developer; Graphic Designer; Usability Engineer; SEO Engineer
Group: UX Design
Status: in development

 


Faculty

Todd J. Follansbee
coming soon

Meet: Todd

Todd J. Follansbee,co-founder and VP of Marketing of OUXI, is a principal consultant with Web Marketing Resources> . Todd became interested in technology when he first went online in 1969. Following a career in traditional marketing, in 1996 his fascination with learning styles and psychographic marketing led him to the field of usability, and he was soon writing and speaking on TV and at seminars on how to convert web site visitors into customers.

Todd has studied and practiced advanced marketing and Persuasion Psychology for over 20 years and has consulted with companies in the health, legal, insurance, real estate, sports, software development, training, consulting, niche marketing and publishing fields.

Todd is the Usability columnist for Web Marketing Today>, the largest continuously operating Internet marketing newsletter with over 100,000 opt-in subscribers, and a member of the Techsmith> tech advisory board. He was voted into the Top Ten Web Designers in the Northeast, July 2008, by Entrepreneur> magazine, and helped win the prestigious Windows Developer Magazine> Readers' Choice award in 2001 for "Best Training Company in the US."

Todd believes that designing for ethical, usable and persuasive User eXperiences is the next big direction for the web, and that behavioral targeting, social media and 24/7 web access via mobile platforms all point to a growing ability to understand the web visitor and help us deliver relevant and compelling content.

Todd holds a B.A. in Economics from Franklin and Marshall University.

Student Ratings and Reviews

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Web Persuasion Made Simple

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* Fee discounts are offered to certain professional society members and students, please click to Email> us for details
To inquire about corporate and university licenses, please Email> us


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