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Free Course Preview: Practical Statistics for the User eXperience I - Quantitative Methods

 

Course Time: 3 Hours

Includes:

  • 17 lecture topics totaling 2 1/2 hours
  • Several 2-5 minute hands-on exercises
  • Additional reading in companion materials

Registration Fee: US $199 *

Info Fee discounts are offered to certain professional society members and students, please click to Email> us for details

Includes:

  • Downloadable course materials
  • Unlimited access
  • Free 1/2 hour office hours with faculty by appointment
  • Receipt for reimbursement
  • Opportunity to review and rate the course
  • Opportunity to join course discussion
  • Downloadable digital completion certificate

Digital course completion certificates are downloadable upon course completion

Course Description

E 60.2: Practical Statistics for the User eXperience I - Quantitative Methods

Measurement is important but statistics can be intimidating. In this course we will present approachable concepts and lots examples for generating statistical solutions to common questions in user research. The presentation includes many graphical representations and a "What test do I use?" decision tree.

Is Design A more usable than Design B?

Do more users convert on the new design?

Is our Net Promoter Score statistically better than last year?

Learn to use and interpret the right statistical tests on small and large sample user data using just Excel. We will cover:

  • Sampling fundamentals
  • The normal distribution
  • Measures of central tendency
  • Confidence intervals
  • Interpreting p-values

Skills taught

Upon completion of this course, students will be able to:

  • Make better decisions with data
  • Choose an appropriate statistical test to answer desired questions
  • Calculate meaningful metrics from data that can be subjected to statistical tests
  • Make meaningful comparisons of sample means and proportions
  • Understand uncertaintly and risk in statistical test results
  • Report and explain statistical results to stakeholders

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Recommended Prerequisites

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OUXI Curriculum Prerequisites:

  • O 10 Usability Evaluation Methods - An Overview
  • E 20.1 Usability Testing - Ease of Learning

Alternative Skill Set Prerequisites:

  • Experience conducting usability testing

Course Discussion Group

Tip Course discussion group becomes accessible after course registration and during attendance

Course Outline

Practical Statistics for the User eXperience I - Quantitative Methods

Introduction: (17 minutes)  
  Introduction
  Fundamentals
  The normal distribution
Confidence Intervals (68 minutes)
  How precise are our estimates?
  Confidence interval - explanation and examples
  Confidence interval - practice exercises
  Confidence interval - for task time data
Comparing Two Means or Proportions (59 minutes)
  Is there stastistical differenece - comparing two means or proportions
  Hypothesis testing and the p-value
  Confidence interval around the difference between means
  Comparing two means - practice exercise I
  Comparing two means - practice exercise II
  Comparing two proportions (A/B testing)
  Hypiothesis testing review
Concluding Remarks and Resources (1 minute)

 

Curriculum Context

Title: Practical Statistics for the User eXperience I - Quantitative Methods
Course #: E 60.2
Tracks:  
Group: UX Evaluation
Status:

 


Faculty

Jeff Sauro
coming soon

Meet: Jeff

Jeff Sauro is a Six-Sigma trained statistical analyst and pioneer in quantifying the User eXperience. He is the founding principal of Measuring Usability LLC> - a user research firm specializing in making statistical concepts understandable and actionable for clients such as eBay, Autodesk and Sage.

Jeff has published over fifteen peer-reviewed research articles and presents tutorials and papers regularly at the leading Human Computer Interaction conferences: CHI, UPA and HCII and HFES. He has published several books including Quantifying the User Experience: Practical Statistics for User Research ( 2012).

Jeff has worked for Oracle, PeopleSoft, Intuit and General Electric and received his Masters Degree from Stanford University and Bachelors Degree from Syracuse University. He can be found online at Measuring Usability LLC> where he posts weekly articles and on Twitter @MsrUsability.


 

Student Ratings and Reviews

From past courses taught by Jeff Sauro:

Coming soon

Practical Statistics for the User eXperience I - Quantitative Methods

Average rating: ***** (2)

July 2013
*****
Very Helpful
I enjoyed this course very much. The instructor was funny and made statistics very enjoyable. I only took off one star because I need to know some information that was not covered here.

 

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