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Free Course Preview

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Free Course Preview: UX Strategy Explained

 

Course Time: 6 Hours

Includes:

Registration Fee: US $350 *

Info Fee discounts are offered to certain professional society members and students, please click to Email> us for details

Includes:

Digital course completion certificates are downloadable upon course completion

Course Description

M 30: UX Strategy Explained

Too much to do? Finding it hard to get buy in? Get strategic! This course is aimed at managers or advocates charged with championing user-centered design processes. It teaches how to think strategically about user centered design, and explains how User eXperience skills must go beyond an isolated set of techniques and best practices to include a set of organizational tactics that need to be selected based on the situation.

During this course, students will:

Skills taught

Upon completion of this course, students will be able to:

 

 

 

 

 

 

 

 

 

 


Recommended Prerequisites

OUXI Curriculum Prerequisites:

Alternative Skill Set Prerequisites:

Course Discussion Group

Tip Course discussion group becomes accessible after course registration and during attendance

Course Outline

UX Strategy Explained

Introduction (x minutes)  
Operational Focus (x minutes)
  Achieving operational excellence
  Case study
EXERCISE - Analyzing operational outputs, costs and value added (x minutes)
Organizational Focus (x minutes)
  Developing a broad organizational focus
  Case study
EXERCISE - Collaborating for greater impact and success (x minutes)
Strategic Focus (x minutes)
  Preparing for strategic rollout
  Case study
  Pitching your vision
EXERCISE - Strategic rollout (x minutes)
Summary (x minutes)

 

Curriculum Context

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Title: UX Strategy Explained
Course #: M 30
Tracks:  
Group: Managing UX Design
Status: in planning

 


Faculty

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Meet: Jon

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Jon Innes

Jon Innes, Ph.D., is Founder and President of UX Innovation LLC>, San Francisco, CA.


Jon is a UX consultant who helps companies setup and improve user-centered design and research processes. His experience spans a wide variety of domains, including consumer and enterprise software, consumer hardware, IT projects, and eCommerce web site design. Jon has led UX projects for several members of the Fortune 1000, both as a consultant and a member of an in-house team. He is also a Certified Scrum Product Owner, with extensive experience integrating Agile and UX in both large globally distributed teams and early stage startups. Before becoming a consultant, Jon was Director of UX at Intuit for the Quicken Division helping the company launch new products for the health care and online banking markets. Prior to that Jon was SAP’s first “Innovation Architect” where he helped the company build a team in California. Jon has held management and leadership positions at Vitria Technologies and Siebel Systems, and has worked in user experience roles at Cisco, Oracle, Symantec, and IBM.


Jon posts small, on topic nuggets of info at http://twitter.com/innes_jon> while his blog and web site languish due to lack of free time.

 

Student Ratings and Reviews

From past courses taught by Jon:

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UX Strategy Explained

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