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Course Time: 1/2 Hours


Registration Fee: FREE *


Digital course completion certificates are downloadable upon course completion

Course Description

O 1: Introduction to Web and eCommerce User eXperience Design

This brief overview course is aimed at small web business owners and others with an interest but little or no experience/training in designing for the User eXperience. It provides a brief definition of each of five key aspects of the User eXperience of eCommerce and other web sites: utility, usability, persuasiveness, graphic design, and functional integrity.

Optimizing the user experience on your web site means that visitors will:


Skills taught

Upon completion of this course, students will understand:

Recommended Prerequisites

OUXI Curriculum Prerequisites:

Alternative Skill Set Prerequisites:

Course Discussion Group

Tip Course discussion group becomes accessible after course registration and during attendance

Course Outline

Introduction to Web and eCommerce User eXperience Design

What is User eXperience?
What Makes a Great User eXperience?
Why is the User eXperience Important?
There is a Great Deal of Room for Improvement
The Process of Designing for the User eXperience
The Curriculum Track for Small Web Business Owners


Curriculum Context

Title: Introduction to Web and eCommerce User eXperience Design
Course #: O 1
Tracks: Small Web Business Owner; Developer; Graphic Designer; Persuasion Engineer; Technical Communicator; SEO Engineer
Group: UX Overviews



Dr. Deborah J. Mayhew


Meet: Deborah (3 min, 21 sec, will start to play when 20% loaded)

Dr. Deborah J. Mayhew, Ph.D., co-founder and CEO of OUXI, is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates> , a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultants in her field. Clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, The national Cancer Institute, Computer Science Corporation, Cisco Systems, the IRS and many others.

Dr. Mayhew holds a B. A. in Psychology from Brown University, an M. A. in Experimental Psychology from the University of Denver and a Ph.D. in Cognitive Psychology from Tufts University. She has authored or co-authored four books on topics in designing for and engineering the User eXperience , and has contributed chapters to many other books in the field. One popular book is The Usability Engineering Lifecycle . Another recent book is Cost Justifying Usability: An Update for the Internet Age, co-edited with Randolph G. Bias.

Email:>       Web Site:>


Student Ratings and Reviews

From past courses taught by Dr. Mayhew:

"I had lots of very good feedback on the workshop. The people attending really appreciated how you approached the subject, particularly since we are trying to realign our technology to support business and the way people work."

". . . it was well received and I have heard a lot of positive feedback from the participants. They are also saying we need someone that is a usability expert at our center."


Introduction to Web and eCommerce User eXperience Design

Average rating: ***** (59)

August 2013
Good introduction of the course
This course covers the basic concept behind UX for Web and particularly E commerce Websites. Great experience learning this course and good tutor.


August 2013
Awesome Course!
It was really great learning. Being a beginner this course gave me real understanding of the role as a User Experience Designer.


April 2013
A great intro to UX design!
As someone who is new to UX design and keen to learn more about it, Deborah's course is an informative and suitably detailed introduction!


April 2013
Very good basics
The instructor is very good and the class give nice examples of websites. Loved it!


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