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Free Course Preview: Strategies for Incorporating Social Media to Enhance the UX

 

Course Time: TBD Hours

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Registration Fee: US $TBD *

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Digital course completion certificates are downloadable upon course completion

Course Description

S 15:Strategies for Incorporating Social Media to Enhance the UX

As the use of social media expands to all types of organizations, it is increasingly important to develop a social media strategy, keep it current, and execute it effectively. Social media is not merely another way to push information at people, but an opportunity to increase engagement, participation, loyalty, and reach. The range of social media will be covered, including Twitter, Facebook, YouTube, ratings and reviews, eCards, and other technologies. The course will use case studies from a variety of organizations to demonstrate how successful social media use is dependent on goals, resources, policies, and measures.

A successful social media strategy for your web site means that:

Skills taught

Upon completion of this course, students will be able to:

 

 

 

 

 

 

 

 

 

 

 

 


Recommended Prerequisites

OUXI Curriculum Prerequisites:

Alternative Skill Set Prerequisites:

Course Discussion Group

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Course Outline

Strategies for Incorporating Social Media to Enhance the UX

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Curriculum Context

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Title: Strategies for Incorporating Social Media to Enhance the UX
Course #: S 15
Tracks:  
Group: Special Topics in UX
Status: in development

 


Faculty

Lisa Gualtieri
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Meet: Lisa

Lisa Gualtieri, Ph.D., is a consultant and an adjunct clinical professor at Tufts University School of Medicine, where she teaches courses on Online Consumer Health, Social Media and Health, and Web Strategies for Health Communication. Her research and consulting focus is on how healthcare organizations use the web and social media to reach healthcare consumers. A social media user herself, Lisa writes a blog at http://lisagualtieri.com> and tweets at http://twitter.com/lisagualtieri>.

Lisa earned a Ph.D. in computer science from Harvard University.

 

 

Student Ratings and Reviews

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Strategies for Incorporating Social Media to Enhance the UX

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