Video Introduction

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Meet: David

Special Interests: User-centered design practices for strategic product planning and design; targeting, segmentation and personas; field research (including ethnography, contextual inquiry, naturalistic usability evaluation, etc.); international user experience research, analysis of qualitative data, statistics; human judgment and information processing; content domains include health care, education, consumption of business information, and e-commerce

Faculty Bio

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David A. Siegel

David A. Siegel, Ph.D., is a highly experienced consultant and teacher of user centered design and user experience research who carries out field user studies and contextual research, formal usability research, expert evaluation of interface designs, and design consultation internationally. David has worked with clients including Best Buy, Cargill, eBay, Hewlett Packard, Microsoft, Pearson, SAP, Siemens, Sun Microsystems, Thomson Reuters, and Trane to name but a few.

David has taught at professional conferences around the world, and has published many articles and book chapters. Together with Dr. Susan Dray, he edited the Business Column in ACM's magazine, Interactions, from 2001 to 2005. Beginning in 2011, David and Susan will be returning to the magazine as editors of the Usability and Evaluation Forum.

Prior to his user-centered design work, David worked as a clinician, manager, and consultant in health care. He received his B.A. in psychology from Princeton University and his Ph.D. in psychology from UCLA. He brings to the fields of usability and interface design his background in assessment and measurement of cognitive and affective processes as well as research methodology.

 

 



Faculty Publications

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Siegel, D. & Dray, S. "International contextual field research", In:

Siegel, D. & Dray, S., "Making the business case for international user studies", in:

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Siegel, D. (2010) "The Mystique of numbers: Belief in quantitative approaches to segmentation and persona development">

Siegel, D. " Usability for engaged users: The naturalistic approach to evaluation", in J. Jacko, Ed. (in press) The Handbook of Human Computer Interaction, CRC Press.

See Dray & Associates, Inc.> for additional publications

Faculty Blog/Vlog

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David A. Siegel's Blog>

David A. Siegel's Vlog>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Courses Taught by Faculty

Courses taught by David Siegel:

Title: Ethnography
Course #: R 20
Track:  
Group: UX Requirements Analysis
Status: in development

Title: Beyond the Lab: Field research Methods for Evaluating Usability and Usefulness
Course #: E 75
Track:  
Group: UX Evaluation
Status: in development

Title: Beyond Anecdotes: Analyzing Qualitative Data from Field Research
Course #: R 45
Track:  
Group: UX Requirements Analysis
Status: in planning

Title: Targeting Design: Segmentation, Profiles, and Personas
Course #: R 1
Track:  
Group: UX Requirements Analysis
Status: in planning

Title: User eXperience Field Research Methods - An Overview
Course #: O 15
Track:  
Group: UX Overviews
Status: in development

Title: Discovering International User Requirements and Opportunities
Course #: R 30
Track:  
Group: UX Requirements Analysis
Status: in development

Title: Advanced Interviewing and Probing Skills
Course #: S 20
Track:  
Group: UX Special Topics
Status: in planning

Title: Methodological Planning for Field Research
Course #: S 25
Track:  
Group: UX Special Topics
Status: in planning